Invisible giant | 1 yuan zipper to make 2 billion business: Anta, seven wolves behind the "zipper king"

November 02, 2024

The flowers and applause of the business world have always belonged to the enterprises standing in front of the stage, but with the boost of the consumption wave, in recent years, the B-end suppliers behind the brand have collectively come out of the circle and become the new darling of capital.

The huge and complete supply chain system is the bottom pillar of China's consumer industry, they are "water sellers", supporting the consumption of the new rich into the future, but also affect the top layout of the consumer industry, they and the era of giants together to push China to the position of the world's factory.

Guan Chao New consumption (ID: TideSight) specially launched the "invisible giant" series, we will push the lens far away, mining the industry giants unknown at the back end of the industry chain.

How much can a humble Zipper do?

Clothing production mainly includes main materials, accessories and labor three major costs, of which the main materials and labor accounted for more than 88%, accessories accounted for only 5%-12%. Accessories include clothing material, lining, fastening materials, wire and belt materials and other 6 kinds of materials, of which zipper is a branch of fastening materials.

Among the many clothing accessories, the zipper weighs only a few grams and the price is less than a few hairs, so that it is easy for consumers to ignore it, but the zipper plays a crucial role. Even the humble zipper can make a giant crocodile. For example, Japan's YKK, 2020 revenue of $6.5 billion, zipper sales of up to 9.5 billion, products occupy 90% of the market share in Japan, in the United States and the global share of 45% and 35%.

As the world's largest zipper producer, China has also born a zipper giant. Xunxing shares from Jinjiang, the "capital of shoes and clothing", after more than 20 years of development, along the tentacles of the "world factory", the zipper has been sold to the world.

In 2021, the revenue of Xunxing shares exceeded 2.2 billion yuan, and the net profit exceeded 100 million yuan, in contrast, many of its upstream customers are famous, but they are still Mired in losses. A humble but vital zipper has created a real "invisible giant".

Author:

Mr. anxin

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19012535@qq.com

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