In depth analysis of the export market for clothing zippers
1、 Market pattern and core demand
Global market size and growth
Total volume and trend: The global clothing
Zipper market is expected to reach approximately 86.4 billion yuan in 2024, with China accounting for over 50% and exports reaching 1.661 billion US dollars (2023 data). Southeast Asia and South Asia are the core markets, with Vietnam, Cambodia, Bangladesh and other countries accounting for over 70% of imports, with Vietnam's annual import value reaching 233 million US dollars.
Segmented categories: Non metallic zippers (nylon, injection molding) dominate exports (56.91%), metal zippers have a higher export unit price but slower growth rate, and resin zippers have increased demand due to their environmental attributes.
Regional market characteristics
Southeast Asia: Vietnam, Cambodia and other countries' clothing manufacturing industries are growing rapidly, driving an annual increase of 12% -15% in zipper demand. The local preference is for mid to low end nylon zippers with high price sensitivity (0.14 USD/m), but there is an increased demand for functionality such as waterproofing and temperature resistance.
Europe and America: The high-end market is dominated by brands such as YKK and RIRI, with metal zippers (such as copper and aluminum materials) accounting for over 30% and a unit price of 0.52 US dollars per meter. The EU REACH regulation restricts 33 CMR substances (such as nickel and azo dyes) and requires the nickel content of zipper metal parts to be ≤ 0.1%.
Middle East/Africa: preference for gold and silver metal zippers, religious compliance design (such as Halal certification) is crucial, and high requirements for corrosion resistance (such as high temperature environments in Saudi Arabia).
2、 Competitive landscape and top players
International brands dominate the high-end market
YKK: The global market share is 21%, with a mid to high end market share of over 60%. The technical barriers are high (such as invisible zippers and waterproof coatings), but the prices are 30% -50% higher than domestic ones.
SBS/Xunxing: Domestic leaders, with export volumes of 375 million and 320 million US dollars respectively in 2023, focusing on cost-effectiveness (unit price of 0.14-0.22 US dollars/meter), and increasing its market share in Southeast Asia to 15%.
Advantages of China's supply chain
Cost and Capacity: Zhejiang and Guangdong are the main production areas, with labor costs only one-third of YKK's. The annual production capacity exceeds 7 billion meters, which can meet small batch fast reverse orders (such as a minimum order of 5000 pieces).
Technical shortcomings: High end molds rely on imports (such as Japan's Chunben), electroplating processes have high energy consumption (accounting for 20% of production costs), and environmental pressure is high.